We are a creative label that consists of good-hearted creative visionaries
who positively impact the world through music, art, and all formats of entertainment content.
Manifesto : CHROMA, is the dark horse tastemaker of the next generation’s culture.
Our mission is to first and foremost entertain people of all backgrounds, and to enrich the youth culture
through borderless collaborations and mixture of cultures. CHROMA aspires to become the powerhouse of creative expression
and the provider of brand-new music paradigm, always championing and empowering the underdog.
Chroma, as the dark horse in the game, is on a mission to disrupt and impact the music industry
by unlocking the potential of artists and creatives through quality music and content.
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AUTHENTIC CREATIVITY
At CHROMA, we don’t believe that creativity comes only from something extremely new or unique. We believe that the most impactful works of art are cultivated from universal life experiences as humans. CHROMA aspires to notice the seemingly insignificant moments of life and human experiences and tell meaningful stories by magnifying the associated emotions and sensations. -
GOOD-HEARTED STORYTELLING
Storytelling has been a buzzword thrown around in the industry for the past few years. At CHROMA, we believe that ‘good-hearted’ storytelling is essential when it comes to creating music and content. We care deeply about accurately delivering the artist’s message - as well as its impact on culture, society, and mental health. -
OBSESSION OVER QUALITY
At CHROMA, we believe that the quality of content should not be compensated under any circumstances. We don’t think “quality” should be measured by the budget or how high profile the content is.We believe that integrity, healthy collaboration, and emotional inductivity are what measure quality.
GRAN EBISU B1F, 3-1-8 Ebisu-Minami, Shibuya-ku, Tokyo 150-0022, Japan
